2019 Event: Private Press Release for Shabeeg Fashion
“Clothes should not define a person. It should accentuate their personality.”
– Mary Sukiasyan
Bold. Chic. Geometric. Philosophical. Enriching.
These are only a few words that describe Shabeeg, a fashion brand founded by Mary Sukiasyan. The story behind this fashion line lies deep within Armenian culture.
I had the honor to attend an exclusive viewing of Shabeeg at the LA Fashion District, and I spoke with the brand’s designer and founder.
This Armenian female designer is making headlines. Mary is passionate about her culture as each clothing garment is left with an imprint of rich Armenian history. She not only spreads awareness about her culture, but she also empowers others with making their own fashion choices. It is more than just clothing. Each piece brings forth enriching stories and history that speaks across generations. It gave me goosebumps a bit to hear the passion for her own culture. I get it, for my culture there are so many things in fashion that we put out, and it doesn’t get seen or it is misinterpreted, or it is stolen. We want to make sure we are being seen and heard- I saw and I heard every word Mary had to share on Armenian culture. I love when people can birth a brand from the love of their ancestors. Wearing Shabeeg appeals across genders and ages. This vision of wearing something beyond a fashion statement is something Mary wants others to take with them as they wear Shabeeg apparel. It was a pleasure meeting with Mary. She is such a light, demonstrating love and empowerment from within and taking it outward for all to behold. Thank you for sharing your vision and beautiful Armenian culture.
The private press party for Shabeeg was so much fun! Check out the video and listen to the violinist. The vibes were EVERYTHANG!!!